Holiday season is here! It’s time to put your best foot forward, rethink your holiday marketing strategies and step up your Facebook marketing game. Below are a bunch of great tips to on how to use Facebook marketing effectively and get the most out your Facebook campaign this season. Take advantage of opportunities to gain more reach, engagement, fan acquisition, email subscriptions, feedback and much, much more!
Match Your Company’s Facebook Page Theme to The Company’s Website Theme
Update your Facebook Page’s display and cover photo to match the holiday theme of your website.
Post about featured services
If it’s a good time for you to get in the holiday spirit, it’s a good time for your clients as well. Take this opportunity to showcase some services you offer and advertise how they can benefit your clients over the holiday season
Offer relevant holiday marketing tips
For example, for clients that sell clothing, offer tips on sales for “the perfect pair of shoes for a loved one.”
Sneak peeks at upcoming holiday offers
Make your Facebook community eager to check your Facebook Page by posting about upcoming offers there first!
A simple ‘Happy Holidays’ invokes a warm and happy feeling among your community.
Create a post that makes your followers remember and reminisce about what the holidays were like when they were a kid. It could be the hottest toy of that year, a popular holiday event, movies, and more.
Share Viral Videos
See any funny, emotional or thought provoking holiday videos that could be relevant for your business? Share them to your Page! Look for videos with lots of existing engagement (Likes, comments and shares) and views.
Post exclusive offers
Make your Facebook fans feel special by offering something special like a Facebook-exclusive coupon.
Talk about a charitable event your company is hosting or participating in, donations made, or an offer where a portion of a purchase goes to a charitable cause. Also don’t forget those photos!
Run a Holiday Fan Acquisition Contest
Run a holiday themed contest with the objective of building your fan base and Page audience. Contest entries could be Facebook Page Likes, Twitter follow, Instagram follow, email subscription signups … and more. Offer an incentive to those who share your contest with others. This could be in the form of extra entries or a coupon. There are a broad range of apps that can help you with running contests.
Which Social Media Channels are the Most Appropriate for Your Clients?
Social media keeps evolving well beyond being a breakout trend, to a mature marketing environment, and doesn’t show any signs of slowing down. Just like game-changers such as Snapchat or Periscope, a new day can bring a new million-dollar idea that we didn’t even know we needed the day before.
The world of social media has grown so vast, from a time when it seemed like Facebook or bust, to now filled with sparkling new social platforms for every interest, idea or hobby.
The growing rabbit hole can make social media marketing look a little intimidating, because, well, where do you start?
Luckily for us, we don’t have to conform to just one way of getting our message out there. But depending on what we’re trying to push, certain platforms get better results for certain brands.
5 popular social media platforms, and who should be on them:
Who should be on Facebook? Everyone.
Facebook is ubiquitous, and regardless of your personal feeling towards it, there is simply no bigger social media platform today. Totaling almost 1.8 billion users worldwide, and 4.75 billion pieces of content shared daily as of May 2013, it presents you the best odds of being heard. Because the platform has so many users, with so many interests and so many values, there’s an audience for everyone.
Who should be on Twitter? Newsmakers, journalists, politicians, lifestyle bloggers…
Twitter’s a place for rapid-paced conversation, breaking news and for very little filler. With the power of hashtags, you can find any niche discussion you want to partake in, but not every one of them is so popular.
If your client’s brand thrives on up-to-the-minute coverage of a facet of our culture – from serious to silly – Twitter’s the place to be. It holds more than 310 million monthly active users with 92% of companies putting a message out into the Twitterverse at least once a day.
Who should be on Instagram? Topics: Beauty, fashion, food, photography, fitness, travel…
With over 400 million active users, if you’ve got eye candy, this is the best place to share it. Sixty percent of users log in daily, and when they do, they’re typically not looking for something too hard-hitting or heavy handed.
Users on this platform don’t shy away from hitting that “follow” button either, with about half of them following their favourite brands. This is the perfect platform for those who have something to show, since it’s filled with people who just want something to see.
Who should be on YouTube? Bloggers, news, fashion, beauty, food, travel, artists, lifestyle…
If there’s one place where there’s an emphasis on you, it’s YOUtube. Big brands with no personal connection to their audience won’t bode well on the platform, whereas the opposite will thrive. The top YouTube channels outside of VEVO are creators who work to sell themselves as their brand.
With television on its way out, and online video platforms on the way up, this platform is perfect for highly shareable, interesting content. After Google and Facebook, it’s the third most visited site, and is not one to be ignored.
Who should be on LinkedIn? Businesses, working professionals
Where businesses may fall short on YouTube, they will thrive on LinkedIn. The whole premise of the site revolves around the business side of things, and everything professional. Perfect for B2B (business to business) marketing, 65% of companies have gained a new customer or partner through the site. With over 400 million users, and higher conversation rates than both Twitter and Facebook combined, you’re most likely to find what you’re looking for here.
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When it comes to social media, it’s going to take some trial and error to get it right. These are some basic instructions on how to dive in – and with enough practice, gusto and direction, making a splash isn’t so far out of reach.
You open a page on your desktop, tablet, phone, TV, anything and you expect one thing across all of them to be the same: you see the information you want, right away.
This universal expectation can be the difference between someone staying on your website or someone leaving your website. How you handle the loading on certain content-rich sites can ensure that you retain visitors for longer periods of time despite the factor of having to load a LOT of information.
Not everyone browses in the same web-browser environment. So we need to pay attention to the construction of websites to adapt to very different demands.
Some people are at home on high-speed internet, some are on an LTE mobile network. People can be in those same environments with single differences that will drastically affect their browsing experience. For instance, that person at home on high speed internet could simply be on a connection shared with 6 other people streaming movies, music, and more. The person on a LTE mobile network just walked into a subway station and all signal was lost.
There are many ways to go about dealing with a user’s slow or nonexistent connection speed. These below are some of the more common strategies you see on websites and within applications.
Imitating True Content
One of the best ways to ease content loading is to design a transition into the content.
The acknowledgement of content being on its way (‘loading’) for the user resembles a customer service method – communicating that their request is in process, and their time is being treated with respect. Information treated the same way keeps the attention of the user in the transitional period between their initiating action (content request) and the receiving process (content delivered).
One tactic that you see commonly on Medium, Facebook, and many more is to deliver a very tiny, blurred preview version of image content before the full-size intended version completes loading. This leaves something in view for the user, and informs them that their content is on its way, rather than going from nothing to something, where nothing leaves the viewer hanging (or hanging up!) and can last up to – however weak the connection is. With CSS animations as a tactic, the animation loads super-fast, and the wait transition can be smoothed out even more and gracefully brought into the page for viewing.
Staggering Content Entry
Trying to load too much at once can cause everything to become slowed and barely reach the intended users.
By staging what is shown in definite intervals (ex. load four images before the next four) you can control the strain put on the user’s connection, and ensure that some content gets there, instead of gambling on ‘all or nothing’. The common term is “lazy loading”, as you only load a portion of content, rather than all of it. By loading content in small chunks, you can ensure that something concrete is seen despite a weak connection weaker or connection being lost entirely. The main drawback of this is finding the middle-ground of how much content to load, and how much you can load on a small connection.
Doing What People Expect
Sometimes the best thing to do is to just follow what people know. Have content load in from top to bottom and if it slows down, it slows down.
Not every situation can perfectly bring in all the content needed and sometimes no magical method will remedy that.Optimize the content itself to make delivery method not carry such a burden.
Technical tactics range from minimize CSS/JS files, optimize images for different devices, to add and remove relevant content to the viewport so that nothing irrelevant is loaded. Removing elements that are surplus is the simplest method, but probably the most important one to take away, as it can be applied to nearly every situation you need to implement.
All these methods and tactics have right moments to be used, some more often than others, but you should always take care to optimize the content you serve to someone viewing your website.
Whether the optimization lies in the method being used to deliver it or the content itself, getting it in front of the user as fast and as smoothly as possible is the best step toward a great visitor experience.