Holiday season is here! It’s time to put your best foot forward, rethink your holiday marketing strategies and step up your Facebook marketing game. Below are a bunch of great tips to on how to use Facebook marketing effectively and get the most out your Facebook campaign this season. Take advantage of opportunities to gain more reach, engagement, fan acquisition, email subscriptions, feedback and much, much more!
Match Your Company’s Facebook Page Theme to The Company’s Website Theme
Update your Facebook Page’s display and cover photo to match the holiday theme of your website.
Post about featured services
If it’s a good time for you to get in the holiday spirit, it’s a good time for your clients as well. Take this opportunity to showcase some services you offer and advertise how they can benefit your clients over the holiday season
Offer relevant holiday marketing tips
For example, for clients that sell clothing, offer tips on sales for “the perfect pair of shoes for a loved one.”
Sneak peeks at upcoming holiday offers
Make your Facebook community eager to check your Facebook Page by posting about upcoming offers there first!
A simple ‘Happy Holidays’ invokes a warm and happy feeling among your community.
Create a post that makes your followers remember and reminisce about what the holidays were like when they were a kid. It could be the hottest toy of that year, a popular holiday event, movies, and more.
Share Viral Videos
See any funny, emotional or thought provoking holiday videos that could be relevant for your business? Share them to your Page! Look for videos with lots of existing engagement (Likes, comments and shares) and views.
Post exclusive offers
Make your Facebook fans feel special by offering something special like a Facebook-exclusive coupon.
Talk about a charitable event your company is hosting or participating in, donations made, or an offer where a portion of a purchase goes to a charitable cause. Also don’t forget those photos!
Run a Holiday Fan Acquisition Contest
Run a holiday themed contest with the objective of building your fan base and Page audience. Contest entries could be Facebook Page Likes, Twitter follow, Instagram follow, email subscription signups … and more. Offer an incentive to those who share your contest with others. This could be in the form of extra entries or a coupon. There are a broad range of apps that can help you with running contests.
Which Social Media Channels are the Most Appropriate for Your Clients?
Social media keeps evolving well beyond being a breakout trend, to a mature marketing environment, and doesn’t show any signs of slowing down. Just like game-changers such as Snapchat or Periscope, a new day can bring a new million-dollar idea that we didn’t even know we needed the day before.
The world of social media has grown so vast, from a time when it seemed like Facebook or bust, to now filled with sparkling new social platforms for every interest, idea or hobby.
The growing rabbit hole can make social media marketing look a little intimidating, because, well, where do you start?
Luckily for us, we don’t have to conform to just one way of getting our message out there. But depending on what we’re trying to push, certain platforms get better results for certain brands.
5 popular social media platforms, and who should be on them:
Who should be on Facebook? Everyone.
Facebook is ubiquitous, and regardless of your personal feeling towards it, there is simply no bigger social media platform today. Totaling almost 1.8 billion users worldwide, and 4.75 billion pieces of content shared daily as of May 2013, it presents you the best odds of being heard. Because the platform has so many users, with so many interests and so many values, there’s an audience for everyone.
Who should be on Twitter? Newsmakers, journalists, politicians, lifestyle bloggers…
Twitter’s a place for rapid-paced conversation, breaking news and for very little filler. With the power of hashtags, you can find any niche discussion you want to partake in, but not every one of them is so popular.
If your client’s brand thrives on up-to-the-minute coverage of a facet of our culture – from serious to silly – Twitter’s the place to be. It holds more than 310 million monthly active users with 92% of companies putting a message out into the Twitterverse at least once a day.
Who should be on Instagram? Topics: Beauty, fashion, food, photography, fitness, travel…
With over 400 million active users, if you’ve got eye candy, this is the best place to share it. Sixty percent of users log in daily, and when they do, they’re typically not looking for something too hard-hitting or heavy handed.
Users on this platform don’t shy away from hitting that “follow” button either, with about half of them following their favourite brands. This is the perfect platform for those who have something to show, since it’s filled with people who just want something to see.
Who should be on YouTube? Bloggers, news, fashion, beauty, food, travel, artists, lifestyle…
If there’s one place where there’s an emphasis on you, it’s YOUtube. Big brands with no personal connection to their audience won’t bode well on the platform, whereas the opposite will thrive. The top YouTube channels outside of VEVO are creators who work to sell themselves as their brand.
With television on its way out, and online video platforms on the way up, this platform is perfect for highly shareable, interesting content. After Google and Facebook, it’s the third most visited site, and is not one to be ignored.
Who should be on LinkedIn? Businesses, working professionals
Where businesses may fall short on YouTube, they will thrive on LinkedIn. The whole premise of the site revolves around the business side of things, and everything professional. Perfect for B2B (business to business) marketing, 65% of companies have gained a new customer or partner through the site. With over 400 million users, and higher conversation rates than both Twitter and Facebook combined, you’re most likely to find what you’re looking for here.
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When it comes to social media, it’s going to take some trial and error to get it right. These are some basic instructions on how to dive in – and with enough practice, gusto and direction, making a splash isn’t so far out of reach.